Category: Publications

Hey there,

Let’s talk about the most sophisticated piece of technology in your company.

It’s not your AI model. It’s not your zero-trust security architecture. It’s not your seamless CI/CD pipeline.

It’s the human brain.

And for all its power, it comes pre-loaded with vulnerabilities that hackers know better than most CEOs.

I didn’t start in tech. I started in the human heart.

My trade was stories. Marketing. Copywriting. Understanding the hidden triggers that make people say yes. It was powerful. I could move markets with a sentence.

But I saw the dark side of that power. The same psychological lever I pulled to build trust? A malicious actor uses the exact same lever to breach it. An urgent email from “the CEO” is a story hack.

That was my awakening.